About Liz

Liz Dolinski

Consumer Growth Architect

Growth designed around your customer

Turning a robust understanding of your customers — who they are and how they behave — into the growth, revenue, and margin decisions that matter most.

Fractional CMO

Part-time CMO or Interim Chief Marketing Officer / VP Marketing while your business scales

Revenue & Marketing Projects

Address specific marketing challenges to supplement your internal team’s bandwidth and expertise

Board Advising

Insights, connections, and advice to support CEOs and company leadership through key decisions

Go-to-Market Operator

Accelerate performance of private equity, venture-owned and bootstrapped consumer companies to position your investments for successful exit

25+

Years of Experience

Brands over my Career

$250M

Highest P&L Managed

Home Base

What I bring isn’t another cookie cutter playbook — it’s judgment and pattern recognition built on running marketing across many consumer businesses. Across apparel, wellness, consumer electronics, media and consumer finance, I’ve learned which growth moves actually work at each stage of a brand’s life.
Prior to fractional work, I learned marketing in house by innovating for major brands.

Background

• Part-time CMO at Foria (women’s intimate wellness)

• Chief Growth Officer at Lunya (DTC sleepwear)

• Head of North America Marketing at Centrica Connected Home (energy smart home brand)

• President of Luminosity Marketing (brand & digital media agency)

• Head of marketing research for Capital One’s non-card divisions

• VP Planning Director at Y&R/MediaEdge (accounts: Citibank, Lincoln Auto, USPS)

• Marketing Intelligence at IBM Software

• M.B.A. from the Fuqua School of Business at Duke University

• B.A. from the S.I. Newhouse School of Public Communications at Syracuse University

Is it time to bring in a fractional CMO?

The brands I work with are usually at an inflection point — founder-led marketing has hit its ceiling, paid channels have stopped scaling cleanly, or an in house team is stretched thin and spinning their wheels. If that’s where you are, let’s talk.

Get in Touch

Email

lizdolinski at gmail dot com

Introductory call

20 minute phone call to discuss a project

Book a call