Category Growth Marketing
According to Kissmetrics.com, bad data costs marketing and sales departments about $32,000 and 550 hours per sales rep. This translates to an incredible amount of wasted time and money across a company due to bad data. What is bad data? Bad data is any data that is inaccurate, outdated, irrelevant, statistically insignificant, or just plain
The purpose of marketing is to grow your business and improve future corporate value. However, many marketing executives report to other company stakeholders in soft metrics (such as impressions or engagements) that don’t seem aligned with company business metrics. It’s true that soft metrics can be worthy leading indicators to examine, but they should be
Two of the biggest buzz terms for marketing talent at growing companies are “growth hacking” and “full stack marketing.” Many people use these terms interchangeably, but there are some key differences. Anyone who identifies with either of these terms is probably an agile, data-oriented, digital marketer who is able to execute quickly and responsively to
In marketing, it seems we must frequently deal with fire drills and “marketing emergencies.” Although those of us in the industry like to remind each other that we are not emergency room doctors, with human life or death hanging in the balance, it is true that a marketing stumble CAN bring about the death of
There is a belief that there is no such thing as an experienced senior full stack marketer. This is false myth. They just don’t “look” how you think they’ll look. First, what do we mean by the term full stack marketer? This means a person who has strong skills across the entire marketing ecosphere. They can “check