Category Trends
A new shopping trend that can’t be Ignored Voice shopping is a rapidly growing new trend in which people use smart speakers and AI devices such as Amazon’s Alexa to order products over the internet. According to a study done by OC&C Strategy Consultants, In 2017, voice shopping only accounted for worth of U.S.
Sports advertising and sponsorship is a huge business. It’s estimated that the 2016 Olympics generated $9.3 billion in marketing revenues. Lebron James made $54 million of his total $77 million dollars in income in 2015 through endorsements. Levi Jeans paid $220 million dollars for the twenty year naming rights for Levi Stadium in Santa Clara,
The disruptive change of the sharing economy is both a threat and an opportunity. How will you respond? According to Pew Research, 72% of American adults have used a shared or on-demand online service. Of these individuals, 50% have purchased second-hand goods, while 20% have used a ride sharing service, and 11% have used a
According to some reports, 51% of the world’s leading marketing experts predict that the Internet of Things will revolutionize marketing by 2020. The Internet of Things, or IoT, is the system of devices, machines, and other equipment that can independently transfer information to the Internet without requiring any human interaction. Thermostats, security systems, health monitoring devices,
When planning for your next fiscal year or campaign, are you shifting more dollars into digital media? If so, is your media team searching out sites/blogs/networks where your target audience is convening online OR are you replicating your print buy to online? Depending on your goals/objectives, either strategy could work for you. But, before you
“Where does all the time go?” It’s a common lament these days –perhaps even more commonly heard from time-starved Marketing VPs. But this turns out to be one of those rhetorical questions for which a non-rhetorical answer is available. The federal government’s American Time Use Survey takes a detailed look at how U.S. residents ages 15 and
If American consumers are going to be receptive to a “Made in America” sales pitch, now is likely the time for it as we’ve moved into the patriotic part of the calendar: Memorial Day and Flag Day just passed by and we’re headed into the Fourth of July weekend. But do Americans regard themselves as highly patriotic? The answer
Here’s a thought that could make marketers miserable: Maybe discretionary spending does not make consumers happy. Ignoring economists’ declaration that the recession officially ended two years ago, Americans have continued to keep their discretionary spending — i.e., the fun kind of spending — in check. A new Harris Poll (fielded in May) found 61 percent
By the time the real estate bubble burst, home improvement had become the national pastime. (Sorry, baseball). People could have the pleasure of spending tons of money while feeling, plausibly, that they were investing in an asset whose value was actually increasing. With the housing market still erratic at best, polls indicate that home improvement
However else they feel about Osama bin Laden’s demise, Americans who shun today’s always-connected culture might have experienced a twinge of anxiety upon learning about the circumstances leading up to the raid. News reports have indicated that the absence of any Internet or phone service at his walled compound was a significant factor in leading