Growth Strategy, Target Markets, Segmentation, Resource allocation to maximize ROI, Creation and execution of customer/lead acquisition plans
Customer relationship management, Loyalty marketing, Customer experience design, Upsell and cross-sell strategies, Lead nurturing, Referral programs
Website, User Experience, Digital media, Email marketing, Mobile marketing, Social media, Search (SEO and SEM), Cross-platform digital integration
Brand positioning, Product attribute optimization, Advertising strategy, Creative briefs, Events/promotions, Content marketing plans
Touch point architecture, Media planning, Media buying, Email/social media execution, Frequency / cadence strategy for cross-channel marketing communications
Determine needs and deploy marketing automation software including Email/ESP providers, Sales/prospect databases, Inbound marketing software
Establishing benchmarks and goals, Analytics, Primary marketing research, Marketing dashboards
Fulfill interim Chief Marketing Officer/VP Marketing roles while your business scales. For those times when you need to hire “half a person”.
Coaching start-up teams for Venture Capital and Private Equity firms. Oversight and guidance to ensure portfolio companies are optimized to achieve your aggressive growth expectations.
"Unlike other consultants who focused only brand building, Liz understood the financial implications for our business model. Her recommendations were pragmatic and cogent."
Investor e-commerce
"Her thinking is always bigger than just 'what kind of plan is the client looking for'. Rather, she thinks more deeply into the root of the problem and looks at it from various angles."
"A true partner who rolls up her sleeves and sweats through strategy right along you (or for you, if you prefer), always bringing fresh insights on what works and what doesn't."
"Liz's collaborative style makes it easy for all of the functional areas to work with her and everyone on the team values her contributions for their strategic relevance."
SVP financial services
"Liz is most productive when she is most challenged. Her analytical mind never rests; she is perpetually generating alternative ways of getting things done better."
"The analysis and insights have helped to greatly focus our outreach efforts, allowing us to be much more efficient and effective than in the past”
“Liz partners very well with our creative team, providing value-added insights via data analytics and competitive research. She’s a specialist in making sense of today’s fragmented media environment, and delivering an actionable strategy. “