Tag social media

What Matters Now: Hyperlocal Marketing

Last week I was eating at a local brunch spot in my neighborhood and decided to “Check-In” via Foursquare.  (Foursquare.com is one of the new location-based social networking sites where users ping their network with their physical location, such as a restaurant, shop, park, or even a more specific location like a statue in a park.) When I checked in,

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What Matters Now: Mobile goes mainstream

Nielsen’s latest report on mobile trends predicts smart phones overtaking regular mobile phones by the end of next year.  The report is not surprising given predictions from Gartner, IDC, Admob, and a slew of other media and research companies earlier this year. When the reports talk about rapid adoption, they’re not talking about just young tech

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