Tag spending habits
Amid a torrent of attention (whether “official” or otherwise) to Britain’s latest royal wedding, this is a propitious time for companies whose names include the word “Royal.” Ranging from cruise lines to desserts, they can bask in the reflected glow of high-wattage media coverage of the royal royals. It might be a little late, though,
April may well be the cruelest month for Americans who find themselves writing fat checks to the Internal Revenue Service. But marketers should bear in mind that those unfortunates are more the exception than the rule. As the National Endowment for Financial Education notes, the IRS doled out refunds last year to 77 percent of