Tag travel marketing

Should Marketers be concerned about Consumer Happiness?

Here’s a thought that could make marketers miserable: Maybe discretionary spending does not make consumers happy. Ignoring economists’ declaration that the recession officially ended two years ago, Americans have continued to keep their discretionary spending — i.e., the fun kind of spending — in check. A new Harris Poll (fielded in May) found 61 percent

Continue Reading →

Latest Research in Vacation Trends

As winter-weary consumers gaze longingly toward this year’s vacation season, what sort of jaunts do they have in mind? An Ipsos [email protected] survey, released this week, finds respondents most apt to be in the mood for “relaxing and seeing some of the sights.” Thirty-eight percent of U.S. respondents made this choice. The runner-up was “outdoor

Continue Reading →